You’re excited about the mental health webinar you’ve been preparing for months. But have you considered how you’ll market it? To attract attendees, you’d have to do more than organize a useful webinar.
Digital media plays a vital role in marketing, and leveraging online tools is essential to spread the word about your event. Let’s explore eight proven strategies you can use to promote your webinar and encourage more people to sign up.
Make a landing page
You’ve got a website, an opt-in form, and some targeted social media ads. But where do people land when they click on these?
You need a dedicated landing page for visitors to learn about your mental health webinar, register, and make payments. Design a well-optimized page with these essential elements before you start promoting:
- Comprehensive Information: Clearly outline what the webinar will cover and the benefits attendees will gain.
- Event Schedule: Provide the date and time of the webinar.
- Speakers: Introduce the speakers with brief bios.
- Registration Form: Include a user-friendly registration form.
- Payment System: Implement a secure online payment mechanism.
Once your landing page is ready, ensure the rest of your sales funnel is cohesive. With the sales funnel in place, you can begin promoting your mental health webinar.
Put an announcement bar on the website
An announcement bar usually appears at the top of the website (though skilled web developers can also place it at the bottom) and extends across the full width of the browser.
You can add a call-to-action phrase or text with a link to your webinar page, making it a valuable tool to measure visitor engagement.
Use exit intent pop-ups
Exit-intent popups are slightly more intrusive than announcement bars but have proven effective in boosting lead generation. While they shouldn’t be used on every webpage, your blog is an excellent place to test them.
An exit-intent popup appears when users move their cursor toward exiting the page, such as to a different tab or the browser’s close button. The pop-up would encourage them to pause and read about your service or product, giving you another chance to convert them.
When using this for webinar promotion, ensure it appears on relevant pages or articles where users are likely to take the next step in their journey.
To get accurate metrics for the pop-up, hide it from users who have already registered for your webinar.
Leverage email signature
This strategy is simple: add a link to the webinar landing page in your email signature. If you or your team regularly communicates with many people, especially prospects, this is an excellent way to inform those outside your usual database about the webinar.
Create teaser videos
Promotion isn’t confined to just written text. Create a 1–2-minute video detailing your webinar and the key topics of discussion. If you have multiple presenters, encourage them to create videos describing their participation in the webinar.
Share your video on platforms like YouTube, Facebook, Instagram, and other social media channels to maximize visibility. Additionally, feature this video on your mental health webinar’s landing page.
Promote on social media
While social media might seem like the obvious choice for promotion, it’s often underutilized. If you have a large following, posting concise and engaging content with links to your webinar landing page can significantly boost traction.
Use your company’s page and relevant group pages on LinkedIn to reach a broader audience.
With PosterMyWall, you can easily create eye-catching mental health posters to share on social media. Browse through the mental health poster templates, fill in your webinar’s details, and publish it on your socials directly from PosterMyWall.
If your organic reach is limited, consider using paid social ads to increase visibility. Platforms like LinkedIn, Facebook, and Twitter offer targeted advertising options. Research when and where your audience spends the most time to optimize your efforts.
Write a blog
Consider creating a dedicated blog post to promote your webinar. Make sure to cover all essential details and reasons why people should attend, just as you did on the landing page.
Include compelling CTAs to encourage readers to click through and register.
To maximize reach, share your blog on social media and in your email newsletter. This will help attract a larger audience to your webinar.
Final thoughts
Regardless of how useful your webinar is, it won’t achieve the success you desire without effective promotion. Amidst planning and launching your webinar, remember to focus on its promotion.
Create a landing page for registrations and start promoting it 1-2 weeks in advance. Additionally, record the webinar for future promotion and gather attendee feedback for testimonials.
