No matter what corporate practices you perform: from using office fitness challenge apps to raise employee satisfaction to expanding your catalog to stay fresh in the market, your main goal always remains to increase online sales. If you have a Shopify store, increasing sales is almost certainly one of your objectives.
Whether you’ve just started your business or have made millions of dollars in sales, there are always methods to improve your Shopify store, and many of them simply take a few clicks. The more visitors who come into your store, the more sales you can make. However, bringing in more traffic is pointless if the visitors aren’t interested in purchasing anything. So here are the best tips to boost your sales!
The Best Tips to Increase Your Sales on Shopify
1. Perform SEO optimization
First things first – you can’t sell anything if no one is interested in buying. SEO optimization improves your site ranking and increases your traffic. Luckily, Shopify is pretty SEO friendly, but there are several Shopify SEO tips you want to follow.
Avoid using duplicate content and write unique copies for every product description. Otherwise, it will send mixed signals to Google. Also, optimize your images and add structured data so they’ll bring more traffic.
2. Sent Reminders for Abandoned Carts
Many users abandon their carts without ever making a purchase. But it’s always easier to sell to those who have previously shown interest in your products. Instead of always searching for new customers, try to increase your sales by reminding people about the carts they’ve abandoned.
Email reminders are the best way to do this. Choose when you want to nudge them and offer to make the purchase. Don’t hesitate to send the second reminder after some amount of time if they didn’t make it the first time.
3. Use Clear Call-to-Action Buttons
Call-to-Action buttons are the texts you don’t want your customer to miss. You can make them simple or try to experiment with new ones.
The most popular CTA’s include:
- Shop now, Shop the collections buttons
- Buy now buttons
- Checkout button
- Add to cart/ba buttons
- Pay now buttons
Call-to-Actions buttons should be vibrant and visible. Use different fonts, colors, and shapes to draw the most attention to them. If your CTA’s color contrast is bad, it can be left unnoticed.
4. Let Customers Trust You
There’s nothing people hate more than uncertainty, especially when it comes to online purchases. Websites that don’t appear credible can’t hope to have good revenue. Customer safety and trust should always come first in your priorities. Show your customers that they can trust your store, so they won’t hesitate to make a purchase.
This also applies to payment and shipping information. Make these very visible and not hidden so the user will know what to expect from the very beginning.
As you can see, there are numerous ways to improve your conversion rate and increase sales. You don’t have to complete everything at once. Simply keep an eye out for problems and ways to improve things as you go. Every business is unique, and the benefits of any given implementation will differ. Listening to your consumers and learning what will work for them is the most important thing you can do to create great changes in your business.